Transforming insight into action
FMCG category insight is central to every category development strategy. Without insight category stories are simply subjective opinion. Collective Stories are a consumer insight consultancy that believes transformative category development stories feature the right blend of qualitative and quantitative data driven insights. Most businesses hold huge amounts of data, knowing how to use this information strategically should be an absolute focus.
Using both classic category management techniques and our storytelling approach will deliver simplicity and clarity to drive action in your category.
Data driven insight
Like all good consumer insight consultancy, we transform your data from all of the usual sources, Kantar, IRI, Nielsen, EPOS feed and loyalty card data into actionable insight. Collective Stories are a consumer insight consultancy who specialise in sorting, analysing and reframing large amounts of information to evolve and enrich your FMCG category development.
Humans at the heart of every story
Collective Stories help you put the consumer and shopper at the heart of your category development story, using a complete range of research tools. From depth interviews, listening groups, shop alongs, and community panels we have been listening and learning for over 20 years. We really love a pen portrait, who wouldn’t want to know exactly what their shoppers want and where they expect to find it?
